LAND ROVER

Discovery Series I

The Discovery Series I was conspicuously presented during the 1989 Frankfurt Motor Show, and introduced to market in the United Kingdom in October that year, after the vehicle had been developed under the internal code-name "Project Jay". The new model was strongly based on the more upmarket Range Rover, using the same chassis, suspension and 4WD-system, and a derivative body design – especially the four-door copied much of the more expensive Range Rover's body structure. However, with smaller engines available, just two side doors at introduction, and other cost-reductions, the new Discovery was priced more affordably, for a larger, more middle-class market segment, intended to counter the Japanese competition at the time. The Discovery was Land Rover's first model that was positioned as a family car, designed to be both fully off-road capable, and suitable as a daily driver for any family, even offering more luggage space, and optionally more seats than the Range Rover. The Mark I Discovery remains the only model offered as a three-door, and was the only one available with a four-cylinder petrol engine until 2017. At launch, the Discovery was only available as a three-door model; the original 64 units sold in the first year (with G-WAC number plates) are increasingly prized. The five-door version followed the next year, in 1990. Both were fitted with five seats, with the option to have two jump seats fitted in the boot. Compared to the Range Rover, the Discovery was given a slightly longer rear, which was further extended on the series II. In order to make room for optional third row jump seats, the spare wheel had to move to the outside of the car, fitted to a side-swinging rear door, instead of the Range Rover's split tailgate. The roof of the rear section of the car was raised, to create sufficient headroom in the third row. Combined with a safari side window cluster, this gave the Discovery its own distinct look and profile. Land Rover employed an external consultancy, Conran Design Group, to design the interior. They were instructed to ignore current car interior design and position the vehicle as a 'lifestyle accessory'. Their interior incorporated a number of original features, although some ideas shown on the original interior mock-ups (constructed inside a Range Rover bodyshell at Conran's workshops) were left on the shelf, such as a custom sunglasses holder built into the centre of the steering wheel. The design was unveiled to critical acclaim, and won a British Design Award in 1989.