🔍 partially reviewed

CADILLAC
Seville

2004 - 2004
United States

🗃 Mid-Size Luxury

The name of "Cadillac's first small car" was selected over a revival of LaSalle and the GM design staff's preference, LaScala, primarily because, notes GM Marketing Director Gordon Horsburgh, "It had no negatives."[1] The initial suggestion was in fact the name "Leland", honoring the make's founder, but it was rejected because most buyers wouldn't understand the reference and because Henry Leland had also founded Cadillac's rival, Lincoln.
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