Chevrolet designer Clare MacKichan recalled about creating the Chevy II: "There was no time for experimentation or doodling around with new ideas from either the engineers or from us in design; And it had to be a basic-type car." The 1962 Chevy II rode a 110-inch wheelbase, compared to 109.5 for the Ford Falcon, at which Chevy's new compact was aimed. "I think that was the quickest program we ever did at any time," he continued. "We worked night and day on that car, and it didn't take very long to run it through our shop because we had a deadline." And that's what made the Chevy II one of the fastest new-car development programs in GM history – just 18 months after the designers got the green light, the first production Chevy II rolled off the Willow Run, Michigan, assembly line in August 1961, in time for its September 29 introduction. Unlike the Corvair, the 1962 Chevy II was deliberately never intended to be revolutionary in concept or execution; its mission was to give Chevrolet buyers a simple, back-to-the-basics compact car. When he announced the Chevy II to the press, Chevrolet General Manager Ed Cole described the car as offering "maximum functionalism with thrift."