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🗃 Personal luxury car
In the early 1960s, when other upmarket brands were expanding into smaller cars with such models as the Mercury Comet and Buick Skylark, Chrysler very publicly declared that there would "never" be a smaller Chrysler. Indeed, the 1963 Chrysler deluxe catalog says of the New Yorker, "This is no jr. edition car." The 1962 deluxe catalog goes even further, proclaiming on the rear cover: "there's not a jr. edition in the whole family!".