🔍 partially reviewed


1934 - 1940

🗃 None

The decision had been taken to abandon the “Standard” name because it carried mundane undertones, in German as in English, which the company felt were increasingly out of keeping with the advancing automobile technology and the growing optimism of the age now that, finally, the economic backwash from the 1929 crash was beginning to recede and growth was returning both to the German auto-market [2] and to the economy more generally.
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