1982 - 1994
🗃 Large family car (D)
The CitroÃ«n BX was announced in June 1982, but its commercial life really only began in the Autumn of that year, with a Paris presentation on 2 October 1982 under the Eiffel Tower. The BX was designed to replace the successful small family car CitroÃ«n GS/GSA that was launched in 1970, with a larger vehicle (although the GSA continued until 1986). The French advertising campaign used the slogan "J'aime, j'aime, j'aime" showing the car accompanied by music written specially by Julien Clerc. The British advertising campaign used the slogan "Loves Driving, Hates Garages", reflecting the effort of CitroÃ«n to promote the reduced maintenance costs of the BX, over the higher than average maintenance costs of the technologically advanced GS/GSA; while still performing in the CitroÃ«n style on the road.