The task of the Dedra was demanding: it must continue the legacy of the Prisma, which relaunched the Lancia brand in the field of compact executive cars, and expand its market share if possible. Larger than its predecessor, the Dedra was presented as the second flagship car of Lancia, as a car that could satisfy those looking for an elegant medium-sized sedan but did not want to buy an executive car, as the Thema.