🔍 partially reviewed

SUNBEAM
Lotus

1977 - 1981
United Kingdom

🗃 Supermini (B)

In the mid-1970s, the British automotive industry was in crisis, marred by bad management, frequent strikes and decreasing competitiveness compared to the increasingly successful Japanese automakers. It took its toll on Chrysler UK, which was the name given to the former Rootes Group after its takeover by the US-based Chrysler Corporation. In particular, the Linwood facility was generating losses due to many reasons, including underutilised capacity.[4]
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