The 1953 Firedome was introduced just prior to DeSoto's 25th Anniversary in 1953, and arrived as the new top series, displacing the Custom nameplate which was retired at the end of the 1952 model year. The entire De Soto model lineup was restyled and Firedome prices started at US$2,740. During the 1953 model year, approximately 64,211 examples were produced.