FORD

Bronco (2nd Gen)

For the 1978 model year, the second-generation Bronco was introduced; to better compete with the Chevrolet K5 Blazer, Dodge Ramcharger, and Jeep Cherokee, the Bronco entered the full-size SUV segment. In place of a model-specific chassis, the Bronco was adapted directly from the Ford F-Series, becoming a shortened version of the F-100 4x4. Originally intended for a 1974 launch, the second-generation Bronco (named "Project Shorthorn" during its development) was postponed to 1978 in response to fuel economy concerns related to the 1973 fuel crisis; the second-generation Bronco was released for sale after development was nearly finalized on its 1980 successor. In a notable break from a period of downsizing in the American automotive industry, the second-generation Bronco grew significantly in size, adding 12 inches of wheelbase, approximately 28 inches of length, 11 inches of width, and 4 inches of height; based on powertrain configuration, the Bronco gained 1,100 to 1,600 pounds of curb weight over its predecessor. The second-generation Bronco marks the introduction of design commonality with the Ford F-Series and retained the lift-off hardtop bodystyle for the three-door wagon, though now fiberglass over the rear seat area only (and not a full-length steel top), continued through the 1996 withdrawal of the model line. In spite of its short production cycle (only two years), the second-generation Bronco proved successful, overtaking the Blazer and Ramcharger in sales for the first time; initial demand was so strong that customers waited several months to receive vehicles from dealers.